Seth Godin once said: “Marketing is a contest for people`s attention”.
A real powerful quote from one of the highest marketing influencers in the modern world.
Many people would confuse marketing with sales, and would pay less attention to marketing operations, and that would result as a negative impact on their business or product.
Marketing is so important as sales, needless to say that many experts consider marketing operation is more important than sales operation, as the second one would depends crucially on the first one, and truly that is the rightful thought.
When you have a good marketing then you will have high sales, you can define that as a process cycle in your business strategy.