Seth Godin once said: “Marketing is a contest for people`s attention”.
A real powerful quote from one of the highest marketing influencers in the modern world.
Many people would confuse marketing with sales, and would pay less attention to marketing operations, and that would result as a negative impact on their business or product.
Marketing is so important as sales, needless to say that many experts consider marketing operation is more important than sales operation, as the second one would depends crucially on the first one, and truly that is the rightful thought.
When you have a good marketing then you will have high sales, you can define that as a process cycle in your business strategy.
Content strategy is an important asset of your marketing plan, marketing appeal plays the overall role on this matter.
The reason behind this matter that is modern marketing much depends on engaging with the audience, providing them with more suitable and beneficial information, as a part of designing or upgrading your brand according to the targeting groups of the audience, adapt your business and products based on the audience`s needs, and the most important factor is building and maintaining your relationship with your audience, or we can simply say current customers and potential customers.
Marketing appeal is a wide concept which needs many words to describe and to explain its facts, but today we are going to summarize this concept on this article, and explaining its important part in any content strategy, and this will give a satisfied good idea about marketing appeal.
How do you want to look like in front of your customers?
What kind of customers do you want to be attracted by your business / product?
This is the main basic part of your marketing appeal, the concept of your business / product, and how your marketing appeal will deliver the message to you audience.
For example: You are a brand that sells youth cloths, you ought to design a logo that represent yourself as a unique manufacturer of the product, say your target audience is from age 13 – 28, what can you offer as a unique feature that parts you from other competitors?, what do you want your customers to remember you by?
Will you have a motto? Will your products last longer and endure hard working? How many styles will you cover in your production?
Attraction to product means the desire to have it, and that is the role of branding.
All these factors are essential assets to your branding and your brand appeal.
Making an advertisement for your product requires theming, many marketers all around the world are presenting and developing great ideas on their advertisements, which make their products have high sales.
- Features stories:
What a customer will benefit from your product; that is the main idea behind this way, making an advertisement campaign that allows your product to express its features through a story is a great way of theming, and it produce very high return of investment, though it is a pricey way, but it is also very efficient.
- Prices campaigns:
Doing a prices campaign for your product is essential from time to time, sometimes it is required to finish off your product remaining amounts, by selling them for an affordable price to the customers know as promotions, which most of the time applies the minimum profit of the product.
This will give you more customers, not a unique ones precisely, but they can be on the long run a high potential first class customers, after experiencing the benefits of your products.
- Informational data:
Knitting some information around, which involves your product is a great way to let the customers know about its features and roles in on a particular matter.
For example making a blog entry about traveling, or couch surfing, while promoting some camping tools, or naming some hotels or stores which offers good prices for a traveler budget is a great way to link a product for the benefits of the reader.
- Emotional acts:
And that is based on the product type, some products can be engaged with fear, humor, or desire on their advertisements, this can attract a customer who is emotionally affected by the media, and his life needs.
For example; informing the audience about the harms of germs on a sterile product, is playing on the fear emotion element.
When you want to gain new customers, you have to maintain your relation with the old ones, all you have to do is more engaging with them, and eventually the word will spread to the new ones, and as a part of your marketing appeal; the engagement is based on your branding style.
What kind of customers’ environment are you going to work in?
Is it a classy one that requires high attention to details, and more solid behavior?
For example a product that sells children products must pay attention to make a proper engagement with the potential customers, and they are mainly the parents, needless to say the mothers.